Luna Grim Brand Strategy and Design

Luna Grim, a tattoo artist whose work embodies the haunting beauty and dark romance of the 80s gothic aesthetic. Luna’s brand strategy celebrates individuality and storytelling through her unique tattoo designs, with each piece serving as a narrative etched in ink. I had the opportunity to craft Luna’s brand identity, including her logo and visual elements that reflect her artistic style. This process involved developing a captivating color palette to evoke warmth and mystery, along with selecting typography that enhances the brand's gothic yet modern feel.