No Shade Brand Strategy and Design

No Shade is a bold brand strategy and design project for a sunglass brand inspired by the vibrant energy of city lights and the spirit of breaking the mold. This identity reflects a fresh, edgy vibe that encourages individuals to stand out and express their unique style. Drawing from the pulse of urban life, I developed a striking logo, an eye-catching color palette, and playful typography that all capture the essence of individuality.